July 28, 2008

Mercedes Benz cars, a brief history

by Harvey Williams

Mercedes Benz with its beautiful designs and precision engineering is in many ways representative of the great achievements of the German motor industry. However it has not always been plain sailing for Mercedes, they have gone through some very difficult times; one such occasion was quite recently, when there were so many concerns about Mercedes reliability that contract hire and leasing companies were reluctant to recommend Mercedes. There was some evidence of contract hire brokers switching potential Mercedes buyers into other marques, such as BMW and Audi. The Mercedes model that was most criticized in the motoring press was the M Class.

Various surveys at the time criticised Mercedes build quality; in 2003 The Consumer Association carried out a survey that criticised all the major German manufacturers, saying that they had all deteriorated, but Mercedes which they had previously considered best for reliability, was changed to average.

The BBC’s Top Gear carried out a survey in 2004; in which they placed the M Class last out of 142 cars surveyed. Since then Mercedes have been making great efforts to restore their good name and reputation and to once again have the Mercedes Benz name associated with high build quality and reliabilty.

In 1886 the world’s first automobile was invented by Karl Benz. He patented the vehicle and called it the Benz Patent Motorwagen. Benz was based in the German town of Mannheim.The car’s three wheels were little wider that today’s bicycle wheels. The ride was rather harsh and the occupants had no protection from the elements. Lights to enable the vehicle to negotiate the poor road conditions at night had not been thought of.

In the meantime a gentleman by the name of Gottleib Daimler along with William Maybach were also busy inventing a car powered by an internal combustion engine. The vehicle was called the Daimler Riding car. The engine had an upright cylinder from which it derived its name the Grandfather Clock. Daimler called his vehicle a car but it was in fact a motorcycle, the worlds first. With its one cylinder, its speed at full throttle was 13 Kilometres an hour. Neither Benz or Daimler knew of the other’s work, even although they were only working about 100 Kilometres from each other.

When Daimler and Maybach completed their vehicle that they called the motorised carriage in 1886, they again used the Grandfather Clock engine. They had added 5 Kilometres per hour, the top speed was 18 Kilometres per hour. This vehicle had four wheels, which made it the worlds first four wheel car. The so called Wire Wheel Car that was produced by Daimler and shown at an exhibition in Paris in 1889, caused quite a stir. Seeing this vehicle on show at the exhibition is believed to encouraged the French to start manufacturing their own vehicles.

Karl Benz was by the 1980’s also manufacturing 4 wheel cars, in both 2, 3, and 4 seater versions. The stability of the cars were much improved by the system he had developed where each of the front wheels could turn on a different radius

The pace of development was fast in 1894 Benz introduced the Benz Motor Velocipide, it was a two seater vehicle with a top speed of about 20 kilometres per hour. It was the first car to be produced in any serious volumes he sold 1200. Benz then produced a motorized bus, it was a lovely looking vehicle but not terribly succesful; a combination of poor road conditions and its very narrow wheels made it farly impracticle.

In 1896 Daimler produced a belt driven car, this time with two cylinders but still with a top speed of only about 18 miles per hour. Daimler also produced the world’s first truck, which had a flat bed and was rather strange looking; it had various cabinets for storeage, that looked rather like kitchen cabinets. It was very slow at about 11 kilometres per hour but very popular. German breweries bought them for delivering beer and some were sold in England. In the same year Daimler produced a vehicle for carrying heavy loads, up to 500 kgs.They looked rather like a motorized version of the covered wagon from the Wild West.

In 1899 Benz launched what was known as the Dos a Dos car where two passengers sat facing forward and two facing back, the car had an impressive speed of over 35 kilometres per hour.

William Maybach took control of the company when Daimler died in 1990. A gentleman by the name of Emil Jellinek encouraged Maybach to make changes. Jelinek was succesful both in motor racing and in business and he felt that Maybach needed to be building cars that were more modern in appearance and faster. He also persuaded Maybach to adopt the name Mercedes, after his daughter.

During the 1990’s Daimler was producing faster cars and of a more modern design. The 35 horsepower Simplex was relaced by by the 40 horsepower Mercedes Simplex; it ws an impressive single seater car that could reach speeds of 80 kph. A 40 horsepower Mercedes Simplex is thought to be the oldest Mercedes in existence today.

The 18 horsepower Double Phaeton was launched by Benz in 1905,then in 1907 the six cylinder 75 hp Double Phaeton. Its top speed exceeded 94 kilometres per hour, very fast for its day. By now Benz was enjoying success in motor racing, as were Mercedes.

During the First World War both Benz and Daimler’s production were converted into producing materials for the war effort. The German economy suffered badly at the end of the war, there was a shortage of fuel and a heavy luxury tax had been placed on car production, inflation was starting to get out of control. The cost of a car became so high it was out of most people’s reach. A far cry from today where a luxury Mercedes can be found on contract hire from around 300 per month.

It is said that in 1924 Daimler made an approach to Benz and proposed a merger but it did not go ahead. However during 1924 economic conditions were taking their toll on both companies and a merger agreement was signed by the parties and was finalized in 1926.

After the war Mercedes launched a sports car, it had two seats and a supercharged engine, the top speed was impressive at over 108kph. In 1927 Mercedes Benz then produced a touring car; they called it the Model S, the Model S was even faster at 160 kph. At the time it was hard to imagine that greater speeds could be achieved but one year later the SSK Sports was launched. It seems strange that it was specifically produced for hill climb racing, because one would have thought that that was quite a limited market. It had an extraordinary top speed approaching 200 kph.

The next really spectacular car produced by Mercedes Benz was the Mercedes-Benz 500K, in 1934. The Special Roadster was the most popular version with long sleek lines, it would still be considered by most today, as a beautiful car. It had eight cylinders and a top speed of 160 Kilometres per hour. It was really very expensive at 28,000 Marks and only for the seriously rich.

The 550K was followed by the 540K, a car not dissimilar in design but 10 kph faster. Mercedes were also manufacturing the Mercedes Benz 770, a very large luxury car. The vehicle was a favourite with Germany’s captains of industry, in which they would be chauffeur driven. At the time manufacturers did not seem concerned about the very small numbers that they produced of a particular model, before bringing out the next model, about 420 of the 540K were produced and Mercedes manufactured less than 120 of the 770.

It was claimed that during the Second Word War Mercedes used prisoners of war and forced labour to work in their factories. All German motor manufacturers were required to help in the German war effort, as indeed were the British carmakers. The German motor manufacturing plants were prime targets for the allies, as of course were our car manufacturers for the Germans. Both were producing military vehicles. There was virtually nothing left of Mercedes at the end of the war, their factories and machinery had been destroyed and there were virtually no raw materials, with which to work. In spite of all this Mercedes still managed to start producing cars again in 1948. They launched the 300 saloon in 1951 and sold more than 4500 of this model. The 300S convertible was also launched; things were improving for Mercedes.

The 1950’s saw the launch of the famous Gull-Wing 2 seater hardtop, which took the motoring world by storm. Its distinctive Gull-Wing doors opened up into the roof. With the doors open they did look remarkably like a gulls wings, the design was far ahead of its time. Many were sold in America although it really was very expensive, believed to have cost around $10,000 at the time. Nevertheless a very good investment; a 1955 model was sold at auction in Sydney Australia in 2006 for $777,240 Australian Dollars, $720,000 usd. The Gull-Wing was succeeded in 1957 by the 300SL an open sports car also very much in demand in America. It was very fast with a top speed of just under 250 Kilometres per hour.

As long ago as the 1960s Mercedes were carrying out quite sophisticated vehicle testing, sophisticated that is, for those times. It is hard to imagine in today’s world of high technology that the system they used for transmitting data from the test vehicle to another vehicle that gathered the information was a long cable, running between the two cars. Clearly it was important for both vehicles to drive at the same speed.

In 1963 Mercedes introduced the 230 SL a sports car with a crumple free zone, the worlds first. It was surprisingly slow compared some of Mercedes earlier sports cars. This didn’t stop it being an enormous success; Mercedes sold almost 20,000 of the 230 SL, a far cry from the days when they were selling only a handful of each model. More safety innovations followed; in 1978 ABS was introduced by Mercedes Benz and then the airbag in 1981. Mercedes should be proud of their record in safety and the lives that they have inevitably saved over the years.

When Mercedes Benz launched the 190E in 1982, who would have thought at the time, that 638,000 would be sold over the course of the next eleven years. During the 1980s and 1990s Mercedes were enjoying considerable success. In 1998 the company merged with The Chrysler Corporation of America and Daimler Chrysler was formed. As is so often the case with these mergers/takeovers, it didn’t work out and Chrysler having initially invested $36 billion sold 80.1% of the company for $7.4 billion in 2007. The purchaser was Cerberus Capital Management.

Mercedes are now paying a great deal of attention to getting their build quality right and in a relatively short period of time have gone a long way to restoring their reputation and good name. Contract hire companies are once again happy to recommend Mercedes Benz and soon expect them, quite deservedly, to be once again categorised as best for reliability.

Should you have any queries or questions with regard to Licence checking, Fleet Management, Contract Hire, Personal Contract Hire, Lease Purchase or vehicle Hire Purchase, please do not hesitate to contact us. Bowater Price plc 01494 536 536. www.bowaterprice.com.

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Filed under Autos by Gary Terrazas

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